Ten Chinese designer brands, selected from 20 semifinalists, have been revealed for the 2022 edition of the Yu Prize.
Wendy Yu, founder of Yu Holdings and the competition, told WWD that she is looking for “talents that represent the future of fashion ‘created in China’ leading with a distinctive consistent design concept with cultural relevance and a focus on positive impact.”
A panel of judges, including Yu; fashion designers Iris van Herpen and Mary Katrantzou; Shanghai Fashion Week’s Lu Xiaolei; Fédération de la Haute Couture et de la Mode’s president Pascal Morand; OTB Group president Renzo Rosso; Vogue’s Sara Sozzani Maino and Sarah Mower; Harrods managing director Michael Ward; Labelhood founder Tasha Liu; Huasheng Media founder Xuan Feng, and former Elle China editor in chief Xiao Xue, made the finalist selections based on creative assignment...
Ye Feng, group vice president Li-Ning said he is looking for “leaders in Chinese cultural trends” and “products that keep the needs and aspirations of the Chinese customer in mind, a careful balance of creativity and function.” The grand prize winner this year will also receive a cash prize, a spot at the Sphere showroom during Paris Fashion Week, a show slot during Shanghai Fashion Week, a 12-month mentorship with OTB Group, retail support from Harrods, and promotional support onOther awards that will be given out at the awards ceremony and gala dinner during the upcoming Shanghai Fashion Week include the Infinite Beauty Award and the Rising Voices Award.