The virtual fashion brand CEO on what fashion still needs to grasp about metaverse fashion, and who may be the next 'Chanel' of the virtual world.
1. So, tell us, what is your avatar wearing right now?She’s wearing ripped jeans and she’s wearing a button-up top, kind of like business casual. And then I have almost an exact same hair that I made for my avatar trying to replicate my real life self but…skinnier. You can be whatever you want in the metaverse.
I would definitely create an experience for fashion where it’s still high end, it’s still so well thought out and produced, but it’s accessible to everyone. Blueberry Entertainment dropped a “Dear Evan Hansen” polo in Roblox and the IRL version at Bloomingdale’s.5. How do you explain the metaverse and what you do to elders in your family? You should have seen their faces when 10 years ago I said, “I quit my job at Sony because I’m making virtual clothes.” And that’s exactly how I describe it: we make wearables for avatars.
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