From Pat McGrath Labs eyeliner to Oma the Label's perfect hoops.
goes beyond just filling up her closet. Rasool is in the special position of growing her business alongside every brand The Folklore works with; help and support go both ways. “I love seeing the brands that were once small, one- or two-people teams develop into powerful and industry-leading brands,” she says.
Rasool dresses for the job in what she calls “subtle statement dressing” that’s equal parts comfort and proportion. Some days, her uniform is a wide-cut linen dress, other times a fitted crop top with wide-leg pants or a skirt. “I think that my style says that I care about how I present myself to the world and I like to be creative,” she explains, “but I’m not willing to let fashion prevent me from living my life to the fullest and in a manner that makes me comfortable.
Below, Rasool shares the Lucky 13 items that bring her style ethos to life. You’ll find at least one brand that’s new to you—and that you’ll want to know better.
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