Valentine's Day is florists' biggest day of the year, but it's not all that profitable. Why? Blame the roses.
Rose prices are up all over the world this year as costs have risen for airfare, fuel, labor, fertilizer and other components. Demand hasn't changed, though, people want their red roses for Valentine's Day.MANJUNATH KIRAN/AFP via Getty Images
The storefront at the Manhattan florist is serene and immaculate, full of tastefully arranged Valentine's bouquet displays. Roses actually invade the dreams of Rob Palliser, Chris's brother."The three days before Valentine's Day, I'm having... I don't know if you want to call them night terrors or dreams, but you're dreaming roses, right? It's that all consuming."
"It's the last two days. It's insane," says Chris, Palliser."At the end of the day, the procrastinators still win. That's when everything comes in."
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