Film franchises mostly disappointed last year, but studios will try again this year with new installments from the MCU, John Wick, Transformers, and more
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Now, as 2023 begins to heat up, we decided to revisit how the big franchise installments from the past 12 months performed, and to look ahead at the big IP releases that are teed up for the year ahead.Gone are the days when a studio or a network can be assured success with nothing more than a recognizable title on the poster. Now the business of show is more complicated. The impact of instantaneous word of mouth through social media has only intensified in the post-pandemic era.
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