But the new $51,990 base price is still over $10,000 more than the original starting price for the Pro model when the truck debuted for 2022.
—with Ford citing supply-chain issues and higher material costs—the company is now slashing prices by between $6000 and $10,000 across the lineup for remaining 2023 model year Lightnings.The workhorse Pro model now costs $51,990, down from $61,969 earlier this year. Still, that's a sizable amount more than the original base MSRP of $41,769 from 2022. Stepping up to the XLT will now cost $56,990, a decline of $9,479, while the Lariat opens at $71,990, a roughly $7000 decrease.
Ford says the price drops are the result of greater capacity at the Ford River Rouge factory where the truck is built, with the increasing scale of production driving down costs per unit. Ford also says the price of the raw materials used to build batteries have dropped. The Rouge Electric Vehicle Center is closed temporarily as Ford implements upgrades that should allow the factory to churn out 150,000 trucks annually starting this fall.
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