WWE is calling the 2023 Royal Rumble the 'highest-grossing and most-viewed Royal Rumble in company history,' with merchandise and sponsorship up too. RoyalRumble
\nMultiple records were set at the WWE Royal Rumble on Saturday. Gunther became the person to last the longest time in a Royal Rumble match after entering at number one and lasting all the way until the end, when he was eliminated by Cody Rhodes. In a more dubious accomplishment, Chelsea Green broke the record for fastest elimination in a Women's Royal Rumble match when Rhea Ripley ejected her just five seconds after she entered at number twenty.
Viewership of the event saw a 52 percent increase versus the previous record set in 2022.\nIn addition, the 2023 Royal Rumble broke all-time venue merchandise and sponsorship records. Merchandise sales were up 135 percent versus the record set in 2022. Royal Rumble sponsorship revenue was up nearly 200 percent versus 2022 and featured the first-ever sponsored match and sponsored countdown clock .
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