Even the base 2024 Ford F-150 XL sees a price jump of $2,735, while the King Ranch that now gets a hybrid V6 costs $75,420, or $10,200 more than the V8-powered 2023 model
Ford said that the updates it made to the F-150 for the 2024 model year were a big deal. Turns out, those changes also come with a big price bump, because the MSRPs have risen by thousands of dollars across the model lineup. The base F-150 XL now starts at $38,565 , which is $2,735 more than the 2023 model. The MSRP then jumps up to $45,890 for the more customer-oriented STX trim that wasn't offered last year.
XLT$49,615$43,935+$5,680Lariat$66,990$59,475+$7,515King Ranch$75,420$65,220+$10,200Platinum$75,420$66,910+$8,510Tremor$65,945$63,325+$2,620Raptor$79,975$78,770+$1,205Raptor R$111,550$109,990+$1,560All prices include $1,995 destination charge The F-150 Lariat will start at $66,990 in 2024, which is $7,515 more than the 2023 trim's starting MSRP. The King Ranch is the biggest gainer, and it starts at $75,420, or $10,200 more than the model did in 2023. Now, buyers get the hybrid 3.
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