Get in-depth info on the 2024 Land Rover Range Rover Evoque including prices, specs, reviews, options, safety and reliability ratings.
Range Rover Evoque action front three quarterbrand has effectively followed its lead, as JLR creative director Gerry McGovern has sidelined the “Land Rover” name altogether in favor of a “House of Brands” strategy that will more clearly differentiate the SUVs named
To answer the first group and explain the second, “Design, style and brand image top the list of purchase drivers” among all Evoque buyers, said Land Rover communications manager Joe Staubel. He continued that the Evoque is notably popular among women, who consist of 62% of total buyers, versus theaverage of 41%. The Evoque also draws a robust mix of ethnicities, including 12% Black buyers and 16% Latin American.
Tug the Evoque’s flush, deployable door handles, and you’ll find bigger upgrades inside. McGovern liberally applies his “reductive luxury” philosophy that has lately shored up the Range Rover’s and Rover Sport’s claims to design supremacy in any SUV shy of the ultra-luxury crowd. And honestly, I’d take the latest, decked-out Range Rover in a heartbeat over any of the Johnny-come-latelies, whether aor Mercedes-Maybach GLS 600.
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