This year mobile commerce sales in the U.S. are slated to exceed $432 billion. The e-commerce subset is gaining traction as retailers respond to changes in consumer behavior and the continued adoption of technology.
Facebook, TikTok, and Pinterest have also become top social commerce platforms for consumers and retailers alike. By implementing a social commerce strategy, retailers can reach more consumers, increase brand awareness and media presence, generate social proof, and reach target customers easily.Augmented reality has elevated mobile commerce by enabling consumers to have a full sensory experience.
These trends are front and center for the ever-changing customer experience. As consumer behavior continues to evolve and the retail landscape changes, retailers that embrace and implement these changes early on will be better positioned for success now and in the future.
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