2023 has been a year of uncertainty which has brought about challenges for tech CEOs. To lead through the uncertainty ahead, Gartner analyst pettymark discusses what actions tech CEOs should take in a new InformationWeek article. GartnerTGI GartnerIT
also created additional uncertainty, particularly in the startup world. Tech CEOs must be prepared for an economic crisis and take measures that keep their organization alive during those times. Simultaneously, tech CEOs who are financially prepared for an economic crisis must not miss opportunities to advance market share, make acquisitions or expand into new markets.
Amidst uncertainty, these challenges increase and lead to more difficult buying cycles for startups. Startup tech CEOs who are scaling up their business must understand buyer challenges and address them proactively in their go-to-market strategy. Be prepared to discuss the company’s financial position and engage stakeholder champions to build confidence and consensus.
Regardless of the size of the company, employees will still face challenges in uncertain times. Tech CEOs must drive a purpose-oriented culture to sustain high performance and employee morale. Offer flexibility, while providing benefits and opportunities to hold on to top talent.
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