This article describes the tense atmosphere ahead of the COP27 climate summit, where controversy about PR is driving contention.
. The scientists outlined how they are “constantly faced with the twin challenges of addressing the climate emergency and overcoming fossil fuel industry-backed disinformation campaigns.” Hill+Knowlton’s Big Oil and Gas clients, as described in the letter:
As a result, the group of scientists is calling on Hill+Knowlton “to end its relationship with fossil fuel clients that are worsening the climate crisis and commit fully to the climate action the world desperately needs.” As Harvard University historian and letter signatory Naomi Oreskes explains, “Hill+Knowlton was one of the central players who developed the ‘tobacco playbook,’ which used half-truths and disinformation to discredit the scientific evidence of the harms of smoking.” Oreskes notes that this playbook “was used for decades by Big Oil to discredit the scientific evidence of the harms of burning fossil fuels. It’s unconscionable to me that COP would hire them to help with climate change PR.
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