5 Reasons Why Family Offices Are Focusing On Direct Investments

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5 Reasons Why Family Offices Are Focusing On Direct Investments
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Direct investments show lasting intent and a long term perspective that aligns well with patient family office capital.

, that estimates within the average private equity portfolio, 54% of investments are direct. These types of investments are more attractive than funds as they not only provide greater transparency and decision-making authority but also increased control over other investment drivers. These factors not only appeal to entrepreneurial families but also the next generation who desire to be more 'hands-on' when it comes to overseeing their family's businesses and finances.

Many ultra high-net-worth investors who started as entrepreneurs and built successful businesses often identify with those in similar situations. Thus, they may prefer investing directly in founder-led or entrepreneurial driven opportunities in industries where they already have expertise and connections and can make more than just a capital contribution to start-ups success.

With falling asset values and unprecedented financial market volatility in recent years, has come the questioning of traditional investment strategies. This has led affluent families to investigate alternatives such as direct investments outside of funds, co-investment opportunities and club deals with other wealthy families in their networks, to preserve capital, manage risk and minimize fees and expenses.Affluent families are generally well connected, as are the businesses they run.

Some family offices have taken their collaborations a step further, pooling their capital and expertise, and entering cooperative investments or"club deals". This form of collaborative investing not only enables greater diversification but also reduces risk and leverages the expertise of close family networks in industries where these families already hold a significant strategic advantage.

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