New VIP+ Analysis: Our best educated guesses on the most important things that will happen in the SVOD landscape next year.
Disney+ needs to make a big change if it wants to continue the great growth it’s seen up until 2021, which included a fiscal Q4 where the streamer posted itsquarter-over-quarter sub growth since launch. Adult-targeted programming could be one change that’s welcomed among current Disney+ subscribers as well as prospective Disney+ customers, as recent survey data from Whip Media suggested.
For example, slightly over 63% of respondents in a November Whip Media survey of TV Time users said they agreed or strongly agreed with the notion that they’d watch Disney+ more often if it offered more content targeted to adults. Moreover, over 50% of respondents said they’d watch Disney+ more if it included free access to Hulu originals such as “The Handmaid’s Tale” and “Solar Opposites,” which are both rated TV-MA .
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