Here’s what happened in the Latin music world this week.
has unleashed a corrido titled “Cobrar,” along with an accompanying short film, in partnership with Rockstar Energy Drink and The SpringHill Company. The uplifting release celebrates the stories of young game changers who “make a difference in the Hispanic community and bring a ‘new energy’ to the music space,” according to the companies.In the hip-hop-infused track, Snow narrates witnessing her parents hustle working day and night.
The music video, directed by David Camarena, also showcases stories of others whose parents empowered them to get to where they are today. “Partnering with The SpringHill Company to bring these stories to life will empower those that need the energy to push forward in their day-to-day,” said, general manager and chief marketing officer of the Energy Category, PepsiCo. “Snow was the perfect artist and songwriter for this, as her own story is inspiring.
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