Fast food giant Taco Bell was founded March 21, 1962, in Downey.
Advertising, promotions and merchandising
44. Taco Bell ran a series of commercials with a talking chihuahua from 1997 to 2000. The dog was named Gidget, and her dubbed catchphrases were, “Yo quiero Taco Bell” and “Drop the chalupa.” The campaign caused several chapters of the League of United Latin American Citizens to call for a Taco Bell boycott, calling the ads demeaning, which the company denied.
51. In August, 2019, Taco Bell converted an existing boutique hotel near downtown Palm Springs into the 54. In the 2004 film “Mean Girls,” one girl tries to cheer up a friend who’s been dumped by her boyfriend by asking, “You wanna do something fun? You wanna go to Taco Bell?” When Oct. 3 was declared Mean Girls Day in honor of the film, Taco Bell became one way to celebrate.
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