They minimize uncertainty.
If you’re a writer, you’re selling people on your words. If you’re a performer, you’re selling people on entertainment. If you’re looking for a new position, you’re selling a company on your value. If you’re a consultant, you’re selling people on your expertise. For any business to function, at some point, someone is being sold on something.
To add value to someone’s life, you have to understand what it is they are seeking. You can do this either by fixing a preexisting issue, or improving another. When the product you are offering is so inherently useful or appealing to your target audience, it sells itself.
Norge Siste Nytt, Norge Overskrifter
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