To undercut its fast-growing rivals, Subway is making a big change to its meats.
The chain’s roughly 20,000 US locations will freshly slice their deli meat beginning Wednesday, marking Subway’s biggest change since two years ago, when it began refreshing its menu offerings, ingredients and restaurant appearances to boost once-sagging sales and make itself an attractive acquisition target.
People are also reading… Subway locations currently fresh slice vegetables and freshly bakes bread and cookies daily. Adding freshly sliced meat “felt like the natural step that we needed to get back to and address,” Trevor Haynes, president for Subway’s North America operations, told CNN. A year ago, Subway unveiled its most extensive makeover in the company’s nearly 60-year history. The makeover placed less of an emphasis on customization in favor of a “Subway Series” sandwich menu, which now accounts for 20% of sales. Digital growth is also a bright spot for the company, with sales made through its app or third-party services doubling compared to 2021.
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