A cheat sheet for the next tech downturn

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A cheat sheet for the next tech downturn
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The last big recession to hit Silicon Valley bottomed out 20 years ago, and last week's stock market carnage has tech's leaders and footsoldiers digging through their memory attics to remember what that feels like. Here's a cheat sheet for them and you.

has tech's leaders and footsoldiers digging through their memory attics to remember what that feels like.thanks to enormous financial cushions. In past recessions, tech giants have continued to invest in fundamental technology advances.

Amazon has plenty of cash, too, but is more exposed to the immediate ebb and flow of consumer demand. With the IPO window — the opportunity to sell stock to the public — closed and venture investors shutting their checkbooks, a recession would be brutal on companies without a lot of revenue.Frothy investment fads — think meme stocks, NFTs and flavor-of-the-week startup ideas — would likely fade in appeal, at least for a while.

Lots of companies will rewrite their plans around business-to-business concepts, which often promise a steadier income than consumer-aimed efforts.

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