The future of Apollo on Reddit isn’t clear.
, which allows the platform to put limits on the number of API requests made by a third-party client like Apollo. But now, we have more details on what exactly this means: Selig says Reddit plans on charging about $12,000 per 50 million requests.
That means Apollo, which made 7 billion API requests last month, would be on the hook to pay $1.7 million per month or $20 million per year to continue operating at the same pace. Selig notes that even if he decided to only keep users who pay to subscribe to Apollo, he still wouldn’t be making enough money to earn a profit. The “average Apollo user uses 344 requests per day, which would cost $2.50 per month,” Selig says, while an“I’m deeply disappointed in this price,” Selig writes.
“The costs we shared with Apollo is the pricing per 1,000 API calls, not a monthly bill,” Tim Rathschmidt, Reddit’s director of consumer and product communications, tells. “Our pricing is based on usage levels that we measure to be as equitable as possible. We’ve been, and will continue, to work with third-party apps to help them improve efficiency, which can significantly impact overall cost.”
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