Personal stylists help educate and inspire clients into finding their own style so they can dress in a manner that embraces their identity.
A common misconception is that working this profession will just be shopping and basically dressing someone every day. While personal shopping is often a service provided by stylists, the goal is to educate, inspire and train clients to understand their own style so they can dress in a manner that embraces their identity — even if it goes through periods of change. When I first take on a client it’s as if I’m their teacher as they learn what works best for their body type.
Things to keep in mind: Make sure they have a portfolio or website to review their services and the type of people they style for, and always ask questions. As with any service, if it involves money and time, don’t waste either and do a quick sleuth through social media and google. As stated, TikTok is a great resource for stylists to share their work, while also offering advice to a generalized audience.
There are many individual reasons someone hires a personal stylist, but with the number of online services that are often free, taking up these opportunities can limit unnecessary spending on clothes you may never wear or missed opportunities to be your best-dressed self. A common form of styling that has become popular in shopping is offerings from sites like Stitch Fix, Dia & Co. Armoire and Nordstrom’s Trunk Club, where customers receive curated subscription boxes with different styles to try on at home. An initial quiz is usually taken where the site’s software can analyze answers and clothes sizes to curate the box, and any styles that the customer likes, they can purchase and return the rest.
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