A James Beard-backed food hall is headed to NYC’s Chelsea this fall
In an unexpected twist to NYC’s ever-expanding stable of food halls, restaurant industry nonprofit the James Beard Foundation is throwing its hat in the ring. The national foundation and restaurant awards machine has teamed up with Jamestown — the seasoned food hall operators behind Chelsea Market and Brooklyn’s Industry City — and Google to launch a new food hall with over a dozen vendors at Pier 57 in Chelsea, opening in fall 2022.
Similar to other food halls across the city, the James Beard-backed endeavor aims to showcase “the rich culinary and cultural diversity of New York City,” the foundation’s CEO Clare Reichenbach shares with Eater. But the influential nonprofit is leaning on its deep bench of industry connections — with an eye toward gender and racial equity, Reichenbach says — to bring the 16,000-square-foot space to life.
As the food hall’s marquee tenant, Jthe Beard foundation will play a large role in shaping the overall mix of food vendors inside the space. The nonprofit will have full control over one of the vendor stalls, where it plans to showcase a rotating number of chefs involved in James Beard’s various programs, Reichenbach says. The nonprofit will also help pick out the 17 other food vendors, mostly local to NYC, to fill out the Jamestown-run space.
Aside from the vendors, James Beard will also run a show kitchen and demonstration on the ground floor surrounded by vendors that will highlight the nonprofit’s various events and programming throughout the year, according to Reichenbach. While James Beard has managed food hall events like its annual Sunday Supper in Chelsea Market before, and is known for hosting dinners from a rotating cast of guest chefs at the James Beard House in Greenwich Village, this particular project is new territory for the foundation. Reichenbach sees the forthcoming space as a way to bring the foundation’s mission, which has gone through its own
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