Super Bowl commercials are a national phenomenon. Here’s why they are so significant and how they evolved through the years.
and Seattle Seahawks showdown, the televised event received 114.44 million viewers. With these numbers insinuating wide demographics, it would be of a company’s best interest to publicize their avant-garde ventures.
But it doesn’t stop there. Most often, these commercials are then publicized even further following the actual Super Bowl. Morning shows, late-night shows, social media storms, published content on various news sites and, of course, buzz by word of mouth ultimately lead to more distribution of information. Companies immediately receive the gain when their products are popularized within the seconds following the ad’s airtime.Yes, advertisements were absolutely present early on.
during Super Bowl XIII. The ad portrays Pittsburgh’s Joe Greene in the locker room interacting with a young fan who offers him an ice cold bottle of Coke. Another admired ad presented Ridley Scott’s rendition of the popular dystopian George Orwell novel “1984” in anWhat was the cost of a commercial during the first Super Bowl ever played?
Super Bowl I, which took place in 1967, featured the Green Bay Packers and the Kansas City Chiefs. The event aired solely on two networks:At the time, NBC charged companies $75,000 for a 60-second spot and CBS charged $85,000. For a 30-second spot, the networks pressed $42,000.for a 30-second commercial in recent Super Bowl history :
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