Asian Americans are the fastest-growing demographic in the U.S. They’re also a disproportionate number of Costco’s customers.
in the U.S. — though the demographic also has the greatest intragroup economic disparity in the country.
Costco declined to comment directly on inventory and consumer strategy as it relates to Asian shoppers."Regardless of the products we sell, Costco's buying philosophy is the same: Research the marketplace, determine the variety of products our members are interested in, and negotiate an exceptional value on quality products and services," Costco management told CNBC in an email.
Cindy Zhou, 50, first heard about Costco from a friend who is also an immigrant from China. Zhou became a Costco member around 2013 and now shops weekly for food, household products and gas at her local warehouse in greater Cleveland. Asian American consumers can find food products of their diaspora at local ethnic grocers and Asian supermarket chains such as H Mart, 99 Ranch Market and Patel Brothers. But seeing those products at one of the largest retailers in the world is rare.
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