A Neon Jungle Grows in Soho

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A Neon Jungle Grows in Soho
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Prada has transformed its Soho store into an immersive neon jungle

Photo: Courtesy of Prada If you’ve been daydreaming about a vacation, take yourself to Prada’s Soho boutique and bask in their glowy installation. Called “Hyper Leaves,” the exhibit first opened in Paris at Galleries Lafayette last month. And as the name suggests, it literally has a lot of energy.

Basically, the store has been transformed into an immersive neon jungle, filled with outfits you might wear on an expensive safari. The clothes are from Prada’s Spring/Summer 2020 collection: suede pieces, tie-dye knitwear, nylon pullovers, embroidered skirts, leather bags, and summery woven accessories.

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