The first collection offers silk boxers, trousers and shirts. Cashmere pieces and silk dresses will debut later this year.
He said he was inspired in particular by Ford “whose commitment to quality, polish and glamour always stuck with me.”
He described the aesthetic as “cool London girl mixed with Hollywood starlet,” and comfort is a big factor. The silk trousers have an elasticated waist at the back, and feel like track suit bottoms, Bodenham said.He picked the name Finney for its insouciance, and because he loves the novel “Huckleberry Finn.” The idea is to ply that devil-may-care chic into the collection, which he describes as “modern resort.
Prices range from $225 for a pair of boxers to $1,445 for a silk dress, and Bodenham said he already has about eight retailers on board. The brand will launch officially in February and will also be available via the Finney website.
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