'City Cast DC' officially launched Monday.
: One big story, often told by a person who reported it, followed by some headlines.
Tilve came to the company after seven years at Al-Jazeera, hungry for work that connects with the everyday lives of its audience.‘s editorial mission, she says, is “a balance of harder news stories and more culture-related stories that will leave people feeling like they’re proud to be here.
That’s especially important because the “DC” in the company’s name doesn’t limit its ambit to the District: The Virginia and Maryland suburbs are fair game as well. “A lot of our team live in Northwest,” Tilve allows, which she says makes it all the more important that they seek out voices from other parts of the city and region. Community tips will be vital: The Crispus Attucks Park story, for example, stemmed from an email sent by a member of the park’s board.
Which brings us to a possibly sticky situation: Arlington-based Axios, for example, has also poured resources into developing local media outlets, launching advertising-supported newsletters in dozens of locales. What’s to prevent another company from elbowing its way into City Cast’s business plan? “Nothing,” says O’Shaughnessy, except that launching a podcast network “is not the easiest thing. Sometimes things that are hard provide some defensibility.
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