“Church stopped happening, and I didn’t have nothing to do,” Donzell Taggart said. “We got bored. So I’m like, ‘Bro, I’m gonna blow up on social media.’' He's accomplished that goal in the two-ish years since, gaining close to 3 million TikTok followers
This involved him getting booted out of more than a dozen Walmarts, though early on, he edited the videos to omit his ejections and appear more “wholesome.” But if he recorded a singing clip that wasn’t set in a superstore, he struggled to gain traction. “I would try to sing the same way I screamed in Walmart,” Taggart says. “None of the videos would blow up.”
The videos did succeed in blowing up Taggart’s connection to his church. After a clip of the singer belting Papa Roach’s “Last Resort” at a Walmart performed particularly well, he got a call from his head pastor. “He said, ‘Yo, Donzell, I love you, but the video’s at 3 million views, and you’re a pastor, and the song is about teenage suicide, and it probably doesn’t look good, so maybe you should send your videos to us before you post it,’ ” Taggart recalls. He quit that day.
He became more confident in his ability to move an audience with his vocals after he resettled in L.A. Singing outside of a Santa Monica shopping center netted him $80 before he attracted too large a crowd and the police dispersed everyone. “I can make money doing this!” Taggart concluded. “If wanted to eat or smoke, I’d go sing for two or three hours first.
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