A Peloton Superstar’s Self-Reinvention

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A Peloton Superstar’s Self-Reinvention
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Peloton’s magnetic cast of instructors are workout celebrities on a scale unseen since the heyday of Richard Simmons. For our Interviews Issue, erenorbey speaks with Robin Arzón, one of the trainers most emblematic of the brand.

in the works. In “Shut Up and Run,” she writes, “I re-created myself, and so can you.”

I was doing all I could—petitioning P.R. agents, messaging athletes in their D.M.s on Twitter and just being, like, “Hi, I want to talk to you.” Literally anyone who would listen. I was just so passionate about it, this new career in movement. And in order to take this trip to London, I needed to quit my law job. I kind of had to choose. So I made the choice, and it felt like jumping off a cliff.

The C-level folks are more attuned to that kind of stuff—you know, supply-chain stuff, any of that. But what I see is the heartbeat of Peloton is not going away. It’s getting louder. Like, you can bring up any meme you want. I don’t give a shit. I’ve noticed that some rides open with this awkward onscreen disclaimer—essentially “This is not therapy. Don’t confuse this with therapy.” What’s up with that?.] Ask our legal team. I do believe movement is medicine. Dealing with my own trauma, I’ve unpacked so much of it through movement—and also talk therapy, and also really creative medical approaches. I can’t speak to that slide, but I do know that the catharsis that’s happening is very real.

You’ve written at length about what you call “the incident at Bar Veloce,” where, two decades ago, you were held hostage. In your book, you describe surviving that night as a “catalyst” for you.I want to be careful not to present your trauma as an overly tidy origin story.

You’ve talked in classes about becoming a mother, struggling with Type 1 diabetes, the death of your uncle Henry. I’ve taken more than a hundred classes with you, but I don’t think I’ve ever heard you discuss the incident at Bar Veloce on the bike.

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