The Metaverse may become your favorite destination soon. By 2026, 25% of people will spend at least one hour a day in the Metaverse for work, shopping, education, social, and entertainment purposes, according to new research.
By 2026, 25% of people will have spent at least one hour a day in the metaverse for work, shopping, education, social and entertainment purposes, according to new research.by technology research and consulting company Gartner found that in anticipation of this migration to the metaverse, brands are already building the infrastructure to allow their users to replicate their lives digitally.
According to Gartner vice president Marty Resnick, brands will need to collaborate in order to unify the metaverse as their users continue to demand virtual, interactive, three-dimensional experiences. He explained, “From attending virtual classrooms to buying digital land and constructing virtual homes, these activities are currently being conducted in separate environments.”
He believes that 30% of the organizations in the world will have products and services in the metaverse by 2026: “Eventually, they will take place in a single environment — the metaverse — with multiple destinations across technologies and experiences.”
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