Burney Falls is the latest geologic wonder to see an explosion in tourists because of social media posts. The waterfall's sudden Instagram fame has created a traffic nightmare on Highway 89 in Shasta County.
By 10 a.m. on a recent Tuesday, the parking lot at McArthur-Burney Falls Memorial State Park was already full, and the line of cars waiting to enter stretched well back from the entrance.
Now, post-COVID, Insta-celebrity has reached into the wooded ravines of rugged Shasta County. But unlike many of California’s popular destinations, Burney Falls — which President Theodore Roosevelt once dubbed the “Eighth Wonder of the World” — is in the heart of “red” California, where residents have long been suspicious of state government and its management of problems large and small.The entrance to McArthur-Burney Falls Memorial State Park sits on a bend in that highway.
State officials said they are doing their best to manage the influx at the suddenly popular park. In recent months, thehas launched a social media blast of its own — basically warning the public of the high chances of misery if they try to visit Burney Falls. The post included photographs of people waiting in line for bathrooms and lines of cars mired in gridlock.
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