'I've come to the conclusion that clean beauty is in the eye of the beholder. Just as we all have personal opinions on what's healthy and what's not healthy, the same applies to 'clean' and 'sustainable,'' writes Sophia Li (sophfei).
So when we see statements such as,"," know that the European Union took a prescriptive approach, while the United States took a more direct approach. “Many of those [1,300] ingredients have no historical use in the cosmetics industry in the first place, like jet fuel,” says Novakovich.
“You want to show me you’re a safe product? OK, show me how you get to that safety. Tell me how you substantiate what you are saying,”Cocokind , agrees: “As a founder, it’s more important to focus on doing the actual work vs. marketing what clean is.”In my years of learning about sustainability, what I have found is that what's applicable in the fashion realm does not equally transfer to the beauty realm. For example, in fashion, it’s generally better to look for mono-fibers or natural fibers, such as cotton and hemp, as opposed to synthetic fibers, like polyester.
Let’s be mindful of the words we use, too. “There’s already so much shame when it comes to buying skin care and beauty and trying to fit into beauty standards that I think we really need to move away from any language that makes people feel bad, like they’re not good enough or what they use makes them 'dirty,'” says Palermino.
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