A tribute to Joe Coulombe, the man who put the 'Joe' in TraderJoes.
—the U.S.-based supermarket chain we love to love—died on February 28, 2020, after battling a long illness. The pioneering businessman was 89 years old.
Coulombe, who lent his first name to the megapopular business, was born near San Diego and received a master's degree in business administration from Stanford University. In 1967, after years of owning and operating a series of convenience stores across the Los Angeles area, Coulombe opened the first Trader Joe’s store in Pasadena, Calif..
The first Trader Joe’s opened in Pasadena, near the California Institute of Technology; Coulombe made sure to open all early locations near centers of learning. The store offered a novel selection of local California wines and a bevy of international food options, like hard-to-come-by imported cheeses, all the while staying committed to lower price points. It soon started to stock natural and organic foods, as well as an eponymous line of private-label products.
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