A Year Later, Women’s NCAA Tournament Has More Teams, More Sponsors and ‘March Madness’

The 2022 NCAA women’s basketball tournament is bigger, better branded and more sought-after than ever by advertisers—thanks to last year’s controversy and the extensive review that followed

A firestorm spurred by inequities last year spurred a review and an ongoing overhaul of the NCAA’s second-largest event

Thanks to new NCAA rules, student athletes can now make money from their name, image and likeness. WSJ’s Laine Higgins explains the new world of lucrative brand and endorsement opportunities for college athletes.

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