A feminine hygiene ad that depicts postpartum reality for one mom was banned by ABC from airing during the Oscars for being 'too graphic.'
A candid ad about a new mom’s postpartum reality was banned from running during ABC’s Academy Awards on Sunday for being “too graphic.”
ABC and the Academy of Motion Picture Arts and Sciences did not immediately respond to Yahoo Lifestyle's request for comment. Several people took to Twitter — including one user who tweeted at ABC and asked: “this [too] real for you??” — to share their frustration and disappointment that the ad was banned:
— Meagen Fekos February 7, 2020 Others commended Frida Mom for the candid portrayal of a postpartum mom: — Mothers with 4th Degree Tears February 7, 2020 But not everyone was unhappy about the ad being rejected:
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