ABC, home of freshman comedy 'Abbott Elementary,' has partnered with Scholastic to host free book fairs at seven Title 1 schools between March 14-18.
Weir said they felt a “responsibility to amplify that mission” in the sitcom’s marketing efforts and have been working to celebrate teachers through supply donations and grassroots activations.
Added Billy DiMichele, senior vice president of creative development at Scholastic: “Our mission at Scholastic has always been to support teachers and provide them with the resources and materials needed to build warm, positive classroom experiences for their students.
In January, the network also hosted a Traveling Teacher’s Lounge bus tour that traveled from Philadelphia and made its way to New York, New Jersey and Maryland. It provided teachers with classroom supplies, bagels, coffee and “Abbott Elementary” swag — via a bus branded with the show’s logo. The tour acquired donations along the way, including 1,000 books, 10,000 notebooks and 100,000 pens, pencils and other writing tools, as well as thousands of arts and crafts materials, ABC confirmed.
The second wave of the tour launched Thursday in Dallas and makes its way to L.A. on March 22, when “Abbott Elementary” returns with new episodes. Stops include Houston, Santa Fe, N.M., Phoenix and Reno, Nev.
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