Abercrombie & Fitch Netflix Doc Goes Inside the Brand's Toxic Culture

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Abercrombie & Fitch Netflix Doc Goes Inside the Brand's Toxic Culture
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Abercrombie & Fitch is currently the subject of an all-new Netflix documentary WhiteHot.

“This was a shared experience for a generation of people,” director Alison Klayman tells ET about the brand’s reach and monolithic place in the zeitgeist. “And when you brought it up, people immediately shared personal memories or stories about their own identity” as it related to the retailer.

While the lawsuit was settled, and A&F hired Todd Corley as the brand’s Chief Diversity Officer and agreed to a Consent Decree to diversify its workforce and institute anti-discrimination practices, the company ultimately did not fully comply. And in 2009, Samantha Elaufafter she was told her hijab violated the company’s employee “look” policy. “That was the first time anything had happened to me like that,” Elauf says of her experience.

“Fashion is a discriminatory industry and our society is a discriminatory, elitist place. But even within all of that, Abercrombie was just so flagrant and you could kind of really point to how it was executing what it was doing from the top down,” the director continues, pointing to Jeffries and the rest of the corporate team at the time. “It look a lot of people to enforce, for example, the discriminatory labor policies at Abercrombie & Fitch.

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