.Abercrombie is launching a getaway-inspired capsule collection co-designed with Texas-based influencers Dede Raad of Dress Up Buttercup and Emily Travis of Champagne and Chanel.
“When ranking things our customers were looking forward to this summer, taking vacations with their friends was at the top of their lists, so it only made sense to partner with Dede and Emily, two real-life best friends, to bring this getaway-inspired collection to life,” Carey Collins Krug, senior vice president and head of marketing, Abercrombie Brands, told WWD.
“Visiting the Abercrombie headquarters in Ohio and working on this collection with the team there was a dream come true for me,” said Travis, who has 1.1 million followers on Instagram. “The team really listened to us in terms of design and fit and what our community really wants to wear.”Raad and Travis were friends before this partnership. In fact, Raad was Travis’ matron of honor in her 2021 wedding. They met through blogging and became good friends in 2016.
Abercrombie has collaborated with influencers in the past, but this is the first time they’re partnering with Raad and Travis.
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