The LVMH-controlled company will take over the city’s central Caruso restaurant to mark the launch of its new Colonia CLUB scent.
a workshop with photographer Maurizio Galimberti, who lensed Acqua di Parma’s campaigns in the past; classes on flower arranging with designer Vincenzo Dascanio, and a mixology session offering a selection of drinks inspired by the brand’s fragrances.
Offered in an Art Deco glass bottle, the scent rose to popularity in the 1930s and gained international success in the ’50s, when bespoke tailors used to spritz the fragrance on made-to-measure suits before handing them to their high-end clientele, including Hollywood actors of the time. But the Colonia fragrance remains at the core of key developments by the company, such as the ColLab artistic initiative Acqua di Parma recently launched by partnering with six emerging talents at the Instituto Europeo di Design, or IED.
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