According to Billboard, concert goers’ money doesn’t go straight to the artist. The base ticket price goes toward marketing, production and the venue.
Think of your favorite artist going on tour in the next year — is it Blink 182, Taylor Swift, Luke Combs or perhaps Beyoncé?
Dr. Andrea Luoma, who runs the entertainment management program at the University of Montana, says pent up demand and surged prices. "It's at least 30 to 40% more expensive today to tour than it was pre-pandemic. And part of that is just because the cost of living everywhere has gone up so much," Luoma said."The only way the artist is really making money, they can't they don't make money because we get our music for free these days. They make money because they go on tour and then they sell merchandise.
"Taylor Swift is gonna pack and because Taylor Swift is very popular with the 'tween' crowd, they have to bring parents. So, it’s not just one ticket, it’s like multiple tickets for one person to go," Luoma said."The fact that artists are suddenly charging $200 a ticket or $250 a ticket or $300 and up. That's just realistically keeping, you know, keeping level with what else is out there when tickets were $6.25 back in the 1970s.
Others are questioning if the platform is monopolizing the market, a claim reports suggest is at the center of a Department of Justice Investigation that started even before the latest ticket fiasco.
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