Adidas, one of FIFA's seven global partners, will still be represented in the tournament by Spain, Argentina and Japan after four of its seven sponsored teams exited the FIFAWorldCup
is left with just three of its seven sponsored teams in the World Cup, but the German sportswear maker is sticking to its sales outlook for the tournament nonetheless, a spokesperson said on Friday after Germany's shock exit.
The company still expects World Cup sales of around 400 million euros , according to the spokesperson, who said sales were currently higher than those at the 2018 World Cup in Russia."Without the German team, experience shows that interest in fan merchandise and other World Cup items drops rapidly," HDE spokesperson Stefan Hertel said.
A closed Adidas store is pictured during the spread of the coronavirus disease in Hamburg, Germany March 28, 2020. REUTERS/Fabian Bimmer/File Photo Football shirts for the German team, which was eliminated as Japan and Spain advanced to the knockout stages of the competition, were on sale by the following day with a 50% discount on Adidas's online shop."As much as we're hurt by Germany's elimination, we're benefiting from the international enthusiasm in Qatar," the spokesperson said.
Adidas, one of FIFA's seven global partners, will still be represented in the tournament on the strips of Spain, Argentina and Japan.
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