Adidas tweets 25 pairs of bare breasts to sell a new sports bra

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Adidas tweets 25 pairs of bare breasts to sell a new sports bra
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Adidas will soon debut a new sports bra line, but one of its ads doesn't show the bra at all.

The sports apparel company pinned the ad to its Twitter page Wednesday, under a link that connects to the bra collection for anyone who makes it that far. The ad's tagline: #SupportisEverything."We believe women's breasts in all shapes and sizes deserve support and comfort," Adidas says in the campaign."Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.

In a statement to CNN Business, Adidas said,"A sports bra is the single most important piece of workout apparel for those with breasts.""The confidence and support it gives can have a significant impact on someone's performance and ability to stick with sport... The gallery was designed to show just how diverse breasts are, featuring different shapes and sizes that highlight why tailored support is paramount," the statement said.

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