‘Africa: The Fashion Continent’ Averts the Western Gaze

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‘Africa: The Fashion Continent’ Averts the Western Gaze
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Go inside the tome spotlighting the ‘'riches and delights' of African fashion.

, and spent the first 18 years of her life between Cameroon, Senegal, and Côte d'Ivoire. While her work has covered a broad swath of social and political topics, fashion has been an interest for decades, as a craft, a business, and a cultural barometer. “Fashion is a language,” she tells me. “I have always thought that clothing and style are great ways to tell us about societies and the state of the world.”The Moroccan artist Karim Chater photographed by Mohcine Harisse.

“There is still a lot of work to be done to make the voice of creators heard and clichés to be broken down,” she says. Part of that involves a nuanced understanding of the legacy of colonization, which she and her subjects address plainly in the book: “Seventy years ago, in some countries, you were forbidden to speak your language. Being yourself was something that was often prevented,” she says. “What designers are doing today is not only beautiful or daring, it is also revolutionary.

Another major theme in the book is the way many designers and craftspeople approach sustainability not as a cresting trend to be caught up with, but as an intrinsic part of what people in their communities had already been doing for centuries.

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