The changes precede a season that will see concerts by Tool and Billy Idol, the Colorado Eagles American League Hockey Team, and Larimer County's PRCA Rodeo, among dozens of others
Larimer County and OVG360, a venue management company, did not disclose the price but said “the multimillion 10-year partnership was created and executed by OVG Global Partnerships … This is a natural fit given that Blue is expanding rapidly into Fort Collins, Loveland, and other northern Colorado communities.”
Budweiser’s name has adorned the 6,800-capacity arena, at 5290 Arena Circile, since it opened in 2003, hosting roughly 7 million guests across concerts, stand-up shows, rodeos, conventions and more, according to a press statement. The arena is part of Larimer County’s larger Ranch Events Complex.
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