Dior is back for more at Harrods, opening a string of pop-ups showcasing the fall 2023 women’s collections by Maria Grazia Chiuri.
, his family and career. As part of the holiday project, Dior took over 44 windows, the facade of the Knightsbridge store, a café and two pop-up shops.
A megastar measuring 17 meters, or almost 60 feet, was placed high above the Brompton Road entrance, forming part of a lavish 3D display inspired by sketches from the Roman artist Pietro Ruffo for the Dior cruise 2023 collection.pounds in sales, and transformed Dior into the number-one bestselling brand at Harrods. The store declined to confirm any figures, but said Dior was a “top performer” throughout the 2022 festive season.
In the summer of 2021 Dior opened a pop-up boutique housing the fall 2021 women’s rtw collection with a custom set by the Italian visual artistThe Pop art-inspired set radiated light and color and included Dior’s silhouettes and symbols of the English capital, such as double-decker buses, black cabs and electric guitars.
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