For those who don't follow Aptera too closely, the company recently revealed its third and next-to-last vehicle design: Gamma. It shows not only improvements in the overall design as it relates to buyers, but also
For those who aren’t going to click the link above and watch the video, the best way I can summarize the event was that Aptera wants to prove that it is ready to get started. The company has a nearly-complete design. It’s got a factory and production plan that’s not only viable, but optimized by experts, including Sandy Munro’s company. It’s got suppliers, lined up buyers, and much more ready to go..
But, sadly, that doesn’t sell cars outside of the original target market for the Toyota Prius and the electric vehicles that came after it. While many of use here at made changes to our transportation choices years ago, we have to remember that the average person was flipping us off and making jokes about us. Some comedians’ whole acts revolved around mocking the drivers of efficient vehicles.
In some ways, the company has already been doing this brilliantly. Aptera has good marketing people, and they’re not stupid or lazy. Their first big public push in 2020 was to brand Aptera as a “never charge” electric vehicle, as its solar panels can make the need to plug the car in at all pretty rare . For someone who owns a Tesla and has a Level 2 charging station in their garage, this may seem silly, but not everyone has a garage or the ability to even install home charging.
But, there are two things that the company needs to add to the mix to really sell it to the public and get things off the ground: make it clear that the car is the best option for a couple’s road trip, and make sure people know it’s the best option for a changing and dangerous world, up to and including doomsday.
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