After Gen Z, meet Gen Alpha. What to know about the generation born 2010 to today:
Catch up on the developing stories making headlines.The jobs they'll have some day? Many don't currently exist. They will have more formal education than any generation before them." was coined by Mark McCrindle, a social researcher in Australia. While the traits and habits of Gen A are of great interest to advertisers, there's much about the latest generation their parents need to know.
Fell told"GMA" parenting a Generation Alpha really comes down to five areas: digital, social, global, mobile and visual.Kids born after 2010 are, Fell, said, are"part of an unintentional global experiment where screens are placed in front of them from the youngest age." As a result, they are less proficient in practical skills, assessing and approaching risk and setting and achieving goals.
As a result, it's crucial for parents to prepare Gen A for a global workforce. While digital skills and creativity are expected to be high, critical thinking skills are ranked low among this generation by their own parents. "Many of these future jobs don't currently exist, with the World Economic Forum predicting that 65% of those entering primary school today will end up working in entirely new job types," said Fell."Many students today learn skills in robotics, coding, social media marketing, app development and big data analytics to prepare for these futuristic jobs.
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