Rivalries and untapped marketing potential already exist at the college level, but tapping into year-round interest in these sports still lacks.
One of the indelible images of American triumph at the Paris Olympics came courtesy of Torri Huske’s spontaneity and Simon Bruty’s camera lens. Huske, the 100-meter butterfly gold medalist, was handed a United States flag after the medal ceremony. She turned and gave one corner of the flag to silver medalist and teammate Gretchen Walsh, and together they did a star-spangled skip-a-long on the pool deck with Old Glory fluttering behind them.
Could this be the swimming version of Caitlin Clark vs. Angel Reese? Maybe Caitlin-Angel Lite? It’s worth a swing, and worth all the considerable promotional work ESPN and the ACC Network can deliver. Unfortunately there is no duel swim meet scheduled between the Virginia Cavaliers and Stanford Cardinal this season, nor will they be at the same fall invitational—opportunities missed—but they will compete come championship season.
The money will continue to pour into football empire building. Which means the Olympic sports better duck. Given the threatening climate for college Olympic sports, it was interesting to see individual schools, conferences and the NCAA itself proudly send out daily promotional material about the medal count their alums and current athletes were racking up in Paris. They’re fighting the PR battle; we’ll see if that translates to waging a competitive funding campaign.
“That’s a commitment,” Phillips says. “That’s not just stating that you’re going to be supportive. We’re preparing our biggest asset, our network, for promoting Olympic sports.”
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Los Angeles transit projects delayed ahead of 2028 OlympicsLos Angeles' plan to finish 28 transit projects before the 2028 Olympics is already being delayed.
Les mer »
Los Angeles transit projects delayed ahead of 2028 OlympicsLos Angeles' plan to finish 28 transit projects before the 2028 Olympics is already being delayed.
Les mer »
De París a Los Ángeles: Cómo se prepara la ciudad para los Juegos Olímpicos de 2028Es el turno de Los Ángeles para la antorcha.
Les mer »
Colin Kaepernick Wants to Play New Sport for Team USA at 2028 Olympic GamesThe former 49ers quarterback is already looking ahead to the 2028 Olympic Games in Los Angeles.
Les mer »
History of United States cities hosting the Olympics with Los Angeles 2028 up nextWhich cities in the United States have hosted the Olympics? Here’s what you need to ahead of Los Angeles 2028 and Salt Lake City 2034.
Les mer »
Los Angeles Map Shows 2028 Olympics Venue LocationsNewsweek has created a map of the venue locations for the Los Angeles 2028 Olympics venues.
Les mer »