Car shopping from the comfort of your home could soon become easier with the help of immersive, interactive digital showrooms powered in part by ChatGPT.
Car shopping from the comfort of your home could soon become easier with the help of immersive, interactive digital showrooms powered in part byWith their newly introduced "metaverse" dealerships, Fiat and Kia both hope to revolutionize the car-buying experience.
Customers don't need a VR headset, an avatar or specialized hardware to access the immersive store. It's all integrated into Microsoft Teams. Such interactions will eventually be available inside cars themselves, he added, to answer questions after purchase. Customers can access the space on a mobile device or computer, but the best experience is on a VR headset.
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