The airline is ending its long partnership with Starbucks to serve a new custom blend from Stumptown Coffee Roasters.
is rolling out a new custom coffee blend on its flights that has been specially made to taste better up in the air.Stumptown Coffee Roasters, which tweaked its signature Holler Mountain blend to create the fresh brew that will be available exclusively on Alaska and regional carrier Horizon Air flights by Dec. 1.
"For those who don’t know, your taste buds react differently at 30,000 feet due to altitude, which can causeto taste different from how they do on the ground," Alaska Airlines said in a press release. "So, we flew in the experts at Stumptown to craft a customblend that ensures a well-balanced, complex flavor profile that delivers a remarkably smooth and enjoyable cup for our guests every time you fly with us.
"With that said, we are always looking for ways to bring new in-flight food and beverage offerings to our guests," the statement continued. "We take great pride in partnering with small businesses along the West Coast and are thrilled to welcome Stumptown Coffee to our portfolio of regional food and beverage partners."
Alaska is switching to Stumptown coffee on the ground, too. The airline said it will be serving Stumptown's original Holler Mountain blend and other brews in its Portland and JFK Airport lounges.
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